"Brilliant Strategies and Fatal Blunders"
 
"This book is a must read."

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If you’re a business owner or a professional, it’s no longer enough to be good – even excellent – at what you do. Working hard no longer attains high-level success, providing a quality product or being personally determined to “gut it out” until people recognize your expertise and give you their business. Success requires critical thinking; building visible market differentiation; and then outclassing the competition. This book identifies the BRILLIANT strategies used by professionals, service companies and retail establishments to do just that…BEAT THE COMPETITION AND THRIVE. But caution, the FATAL BLUNDERS are practically invisible and almost always terminal. If you want to survive and thrive, read this book.

Here is the feedback from Robert Krumroy’s latest book...

“This is your playbook for success. It may be the most important book you ever read in your business career. To win in this new environment, you need a very serious marketing strategy that allows you to dominate the market, to be a unique player. The strategy is called Identity Branding. Believe me, it’s the stuff that dynasties are built upon.”
-Brian Holloway, President And CEO, H. Center For Competitive Excellence / Former Vice President, NFL Players Association / Five-Time All Pro With The New England Patriots and Los Angeles Raiders

“Let this book give you the knowledge, energy and secrets to distance yourself from the competition. Krumroy tackles the critical issues…exploding antiquated business theories and identifying strategies that work. Make sure you capture the lead position in the new race for the mind of the customer.” -Dr. Mick Zangari, PH.D, Sr. Vice President, Ameriquest Mortgage / University Of Nebraska, Faculty

“Product or service is no longer the customer’s initial attention getter. It is the uniqueness of the perceived experience. Business failures are at an all-time high. Time honored business strategies no longer apply. Read this book to discover the new strategies that do.”
-Joseph W. Tucciarone, CFP, Chairman and CEO, National Network Of Accountants, New York

“Working harder. Simply going after market share. Rightsizing. Determining to deliver what the competition is delivering…BUT BETTER. None of these are winning strategies for tomorrow’s top business performers. Your customer is no longer willing to give you a second chance…not even a second glance. It’s time to listen to what customers say they want and then deliver it. Read this book!”
-Charles A. Smith, CEO and Executive Vice President GAMA International, Washington, DC

“Today’s efforts on formulating tomorrow’s strategy will determine your ability to win tomorrow’s business. Attaining customer intrigue is no longer optional, not if you want a dominant position in today’s market.”
-Jack and Garry Kinder, Kinder Brothers International, Dallas, TX

“Whether you are a business owner or a professional, if you’re going to survive, it’s time to do some critical thinking. Wrong turns are quickly fatal in today’s overcrowded market of competition. You need a competitive edge! This book will help guide you in the right direction.”
-Dr. Mark Hillman, PH.D., Nationally Recognized Operational/ Performance Coach, New York