Books

"Identity Branding Revisited - Creating Prospect Attraction"
(For Financial Planners and Insurance Agents)

"A Must Read"
  Only $19.95

CLICK HERE TO ORDER!!

Already in its FOURTH PRINTING, this is the most talked about marketing book in the financial industry. Within 9 months of being released, a SECOND PRINTING was required. Over 200 pages that give you the secrets to creating a visible differentiation in the marketplace; a client perception of superior value; a consumer preference for YOU. Don’t miss this powerful book. 

Here is what Professionals are saying about the “must have” book “Identity Branding Revisited - Creating Prospect Attraction”

"Dizzy Dean said, ‘It ain’t braggin’ if you’ve done it. Krumroy not only knows what he’s talking about, but he’s done it!"
 -Ron Willingham, Integrity Systems, Inc. / Author of ”Integrity Selling

"If you want the ‘how to’ for becoming known in your market place; becoming an effective CEO of your financial services business…read and digest these insights."
 –Jack and Garry Kinder, Kinder Brothers International

"Concepts and vision for ‘Branding’ – accurate, thought provoking, intriguing – goes beyond the basic Madison Avenue drivel. In this new age of competitive warfare and change, this book will show you how to thrive. A must read."
 –Guy Baker, CLU, MSFS, Top of The Table / Author of ”Why People Buy” / MDRT Foundation President, 2000

“Written for those who want to thrive, a must read…solid advice, examples to model, up-to-the-minute resources…you can gain an almost unfair advantage!"
–Pamela Yellen, CEO, Prospecting & Marketing Institute, Inc.

“This book is superb. Someone has finally defined the "illusion" of marketing with logic and clarity. The breadth of EXAMPLES and practical guidelines are priceless…immediately useful for becoming DISTINCT and differentiated in today’s competitive marketplace! This is a masterpiece that will redefine the training and focus for sales professionals within the financial services industry.”
–Charles A. Smith, CLU, ChFC, Executive Vice President and CEO of the General Agents and Managers Association (GAMA) International

“Written by a Pro, for the ‘Pro’ – a must read…offering insights into marketing with unique ideas that can be put to immediate use."
-Matt Oechsli, The Oechsli Institute / Author of ”Winning the Inner Game of Selling”

“Creative and distinctive ideas…Strategies that are proven winners for the financial services professional. Cannot help but make you a success!"
-Bill Brooks, The Brooks Group / Author of ”High Impact Selling”

"A marketing pioneer has given us a road map for the future. A must read for any financial professional wanting to survive."
-Wallace F. Dale, Database Equity, Inc. / Author of ”Collaborative Database Marketing”

"Leading edge ideas on marketing and positioning…should be required reading."
-Dennis R. Merideth, CLU, ChFC, President of the National Association of Insurance and Financial Advisors, 2000-2001

"Best I’ve ever read…should be a must for any practitioner."
-William D. Pollakov, President-Elect of the General Agents and Managers Association, 2001

"Insightful and impressive…presented to those that are determined to excel, not just survive."
-Allan G. Hancock, CLU, ChFC, Past President of the National Association of Life Underwriters / past delegate to the White House Conference on Small Business

"For the financial professional seeking long term, meaningful marketplace validation. Ignore his message at your own peril!"
-Paul F. Donohue, CRMS, President of MoneyNet


                       Only 19.95