About Identity Branding

Today, Identity Branding is the premier training organization for the insurance and financial service industry and its leading companies, executives, agents and more.

Human Resource Concept on Blackboard



Since 1999, Robert Krumroy’s groundbreaking prospecting made easy process has been the foundation for Identity Branding. Our prospecting model consistently leads to marked improvements in sales, retention and recruiting. Our programs are designed to help agents and managers achieve the results they’ve dreamed about since starting their careers.

how we help

How We Help You


With our fully customizable prospecting classes, led by seasoned industry experts, we help agents identify the best prospects in their local markets and develop a comprehensive strategy for rising above the competition.

Who we work with

Who We Work With


As the premier training organization for the insurance and financial services industry, Identity Branding is proud to have worked with the nation’s leading agencies. In addition to working with individual agencies, our experts have been featured in dozens of platform speaking engagements for corporate national kick-off meetings and headlined many of the leading conferences in the industry including GAMA LAMP, MDRT, NAIFA, and Women in Financial Services.

Agency History

We have worked with the nation's leading agencies.


“Bob Krumroy provides the most complete and effective suite of relationship building tools in the industry. Some others have parts of the puzzle, but Krumroy and team have it all.”

-Jeff Hughes, CEO
GAMA International

“Krumroy was our kickoff speaker. He set the stage at our annual summit and provided tremendous value to our advisors. Bob’s passion for the career of financial advising is so evident in the outstanding marketing systems he has created.”

-Edward Deutschlander
CLU,CLF, NorthStar Financial Group

““Bob was the best speaker all week. Great Info. Great Process. Great Speaking style…I wanted MORE!””

-Evan L.
Program Attendee

““Krumroy’s presentation skills are excellent, his message is just what advisors need to hear and the marketing skills he brings to the table are outstanding.”

-Tom Wilkinson

“This workshop will change the course of my career. Thank you Bob!”

-Cecilia H.
Program Attendee

“Best training workshop I’ve been to all year!”

-George K.
Program Attendee

Meet the Instructors

Our instructors are industry leading professional speakers.

Bob Krumroy

CEO and Founder

Alan Polczynski

VP of Training

Contact Us

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