Branding Services

Don’t sell yourself short. Sell yourself effectively!

 

The point of staying connected over time is to sell yourself – your expertise, your character, your prestige. Every interaction and every element of your presentation is an opportunity to either deflate or inflate your clients’ and prospects’ impression of you.

We offer a range of strategic, psychologically effective design services from business cards and logo design to powerpoint presentations and apparel to ensure you’re selling the best you.

Books

The Millennial Recruit – The Five Secrets for Attracting, Managing and Retaining – $14.95

 

Recruiting is down. Production is down. Retention is down. Life insurance sales are down. Focusing on organic recruiting growth is down – and now it is a rare exception. More than 1,000 life insurance companies have disappeared in 20 years, and some of the largest (AIG, MetLife) at one time were household names. The bottom line is they couldn’t recruit, retain and get sufficient production to save their career system while using the same systems the industry still embraces today. That alone should sound the panic alarm.

If you want to attract and keep the best Millennial workers (more than 56% of today’s workforce) you need to be willing to adopt new methods to get the results you need. In other words, rethink your recruiting, training and management policies, and do it now.

The old ways are not working, and the current path is headed for further management and company displacement if you can’t adapt to the new Millennial generation. You’re currently doing it wrong. This book will help you know how you can do it right . . . and change your outcome..

Social Capital Matters – $19.95 $10.95

 

You may believe that email, text or social media is the answer to greater success. You may believe that working harder or getting your next industry degree will catapult your sales. Though important, none of it is enough. Top producers consciously embrace strategies that deliver a superior reputation and likeability to their market. Psychology calls it Social Capital … and it matters! Sixteen of the top MDRT producers in the industry deliver each chapter in this book. Each of them end up seeing almost anyone that they set their mind to approach. You can too. Just find the strategy that fits your style and adopt it. This book will change how you approach prospecting and have a significant impact on your success.

Workshop  – Social Capital Matters! A Step Beyond Digital Marketing.   – $99.95 $49.95

Get the most effective prospecting workshop in the industry! 16 exceptional producers (over $500,000 FYCs) — tell you what they do to get easy appointments. Adapt the “Get Noticed” strategies and watch your sales appointments soar!

Watch the “Man on the Street” video series and learn what is needed in order to get an appointment.

Adapt the “Get Noticed” strategies and watch your sales appointments soar!

Included:
Participant Workbook
Social Capital Matters! Book

Videos:
Man On The Street
16 Exceptional Producers
What’s My Database ROI

Prospecting Made Easy – It’s just not that hard! – $13.94

 

Prospecting is easy. Prospecting is not about calling a hit list of names. Having the perfect phone script. Delivering the ideal elevator speech. But…prospecting is the most important element for your success. This book debunks the excuse that you can’t find prospects or get enough appointments. Prospects are plentiful…and you can position anyone for a successful appointment request. The simple components in this book guarantee it. Get into the prospecting game with real prospecting for serious producers.

Referrals Made Easy – It’s just not that hard! – $7.95

 

Learning to get referrals is easy. Yes…easy! It doesn’t require an elongated course. It only requires that you learn to ask in the way the client wants to be asked. Once you master this simple 3 step system, your confidence will soar and your results will dramatically affect your success. Referrals make a big difference and this book will change your life.

Sell the Problem – $9.95

 

Have you missed a sale lately? Did you do a poor job presenting your solution…or the problem? Most advisors don’t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first. Learn to sell the pain, the loss and the unwanted consequences of the problem. Then, selling the problem is easy.

e-Book – Sell the Problem – $6.99

 

Have you missed a sale lately? Did you do a poor job presenting your solution…or the problem? Most advisors don t sell the problem adequately before attempting to sell their solution. The prospect must buy the cost of the problem first. Learn to sell the pain, the loss and the unwanted consequences of the problem. Then, selling the problem is easy.

The Prospect Relationship Ladder – $16.10

 

Traditional prospecting methods simply don’t work like they did in the past. Even phone approaches produce minimal results. Today’s methods and systems for gaining prospect access are new and must be learned. Helping your prospect climb the Relationship Ladder to the Emotional Safety Rung will make your appointment success (and sales!) significantly soar. For those committed to sales success, this is your book.

It’s Not About Luck!: Solving Your Advisor’s Activity Problem – $34.36

(Prospect-Attraction Skills Managers Must Teach)

 

Impression management is the new skill for creating prospect attraction and solving your advisors’ appointment activity challenge. As a manager, nothing will cause greater appointment and production increases than directing your advisors in building effective prospect-attraction strategies. When done correctly, clients will increase their loyalty, and prospects will enthusiastically agree to appointments with your advisors, concluding that they are remarkable and far superior to the competition. Apply this new skill and watch your advisors’ activity, production, retention, recruiting, and your firm s reputation soar to new heights.

Please…Make Me A Little Bit FAMOUS! – $19.87

 

In this book, Robert Krumroy offers a cutting-edge approach to creating prospect attraction in today’s skeptical marketplace. His first book, Identity Branding Creating Prospect Attraction, was reprinted four times and is still used in study groups all over America. This new book takes the practical advice even further. It has over 180 pages detailing the newest prospect attraction strategies and case studies to show sales professionals how to open doors to desirable prospects and make themselves a little bit famous in their local communities.

Identity Branding Revisited – Creating Prospect Attraction – $19.95

*For Financial Planners and Insurance Agents *

 

Already in its fourth printing, this is the most talked about marketing book in the financial and insurance industry. Over 200 pages include the secrets to: Creating a visible differentiation in the marketplace, a client perception of superior value, and ultimately, a consumer preference for you. Don’t miss this powerful book.

In this book, Robert Krumroy offers a cutting-edge approach to creating prospect attraction in today’s skeptical marketplace. His first book, Identity Branding Creating Prospect Attraction, was reprinted four times and is still used in study groups all over America. This new book takes the practical advice even further. It has over 180 pages detailing the newest prospect attraction strategies and case studies to show sales professionals how to open doors to desirable prospects and make themselves a little bit famous in their local communities.

Brilliant Strategies and Fatal Blunders – $12.62

 

In today’s world, simply working hard, providing a quality product or being determined to stay the course is no longer the recipe for high-level success. High-level success requires critical thinking, building a visible market differentiation, and then, outclassing the competition. In this book, you will learn about the brilliant strategies used by professionals, service companies and retail establishments to outshine the competition and thrive. But, the book also cautions readers about treacherous blunders, some of which are practically invisible and are almost always lethal. If you want to survive and thrive, this is the book for you.