Industry Experience Matters

Bob Krumroy, CEO of Identity Branding, Inc. created the financial industry’s first and only Email Service Provider  in America. This service is dedicated to creating content for recruiting and prospecting for insurance professionals. After publishing his first of 10 books, Distinct or Extinct, Bob was quickly coined “The Father of Prospecting.” He has been the chairperson of GAMA’s editorial board, has spoken nationwide more than 500 times, has been on GAMA’s national platform three times and conducted GAMA workshops seven times. He has also spoken at NAIFA, MDRT and, Women in Financial Services and continues accepting invitations to speak and conduct virtual engagements on topics such as:
  • Sell the Problem…The Prospect Will Beg for A Solution (written for MDRT)
  • The Millennials New Challenge and Skills for Prospecting
  • How a Digital Presence Can (or Cannot) Create Market Separation
  • 16 Examples of How Social Capital Establishes Superior Attraction and a Competitive Edge

His books are the No. 1 purchased marketing books in the financial industry. They’re used by major companies and are frequently included in training newly hired recruits.

How we help you

At Identity Branding, we believe that every prospect is a future client….of someone’s. Why shouldn’t it be you?

With our fully customizable prospecting classes — created by agents for agents — the prospects are easily yours.

Classes are led by seasoned industry experts who bring fresh, results-driven ideas backed by years of hands-on industry experience. In our prospecting classes, we help agents identify the best prospects in their local markets and develop a comprehensive strategy for rising above the competition.

Identity Branding’s prospecting classes also include a private on-site training workshop for management teams — including recruiters, sales managers and marketing personnel — to ensure that the entire staff confidently supports agents as they integrate new prospecting practices into their marketing strategy.

Who we work with

As the premier training organization for the insurance and financial services industry, Identity Branding is proud to have worked with the nation’s leading agencies, including: New York Life, Prudential,  Mass Mutual, Guardian, AVIVA, Ohio National, One America,  Securian, Woodmen of the World, Colonial Life, Nationwide, Mutual of Omaha, American National Insurance Company, Baltimore Life, Knights of Columbus, Farmers, Lincoln Financial.

In addition to working with individual agencies, our experts have been featured in dozens of platform speaking engagements for corporate national kick-off meetings and headlined many of the leading conferences in the industry including GAMA LAMP, MDRT and NAIFA.

Agents, Managers, and Others Benefitted
Avg. Prospects Generated per Month
Awards Won
Years of Experience

Bob Krumroy

CEO and Founder


Today, Identity Branding is the premier training organization for the insurance and financial service industry and its leading companies, executives, agents and more.

In 1999, after 30 award-winning years as a sales and marketing leader in the insurance and financial services industry, Robert Krumroy, CLU, ChFC set out to develop a new kind of marketing model leveraging his insider expertise.

Krumroy’s groundbreaking prospecting made easy process is the foundation for Identity Branding: We teach agents to move beyond desks and corporate logos, brand themselves and build real client and prospect relationships. As our clients know, our prospecting model consistently leads to marked improvements in sales, retention and recruiting.

Over the years, thousands of agents, managers and others have benefitted from Identity Branding’s interactive training classes, seminars, books and more. With us, they gain the knowledge, tools and confidence to develop powerful personal strategies focused on successfully engaging highly qualified prospects and creating lasting client relationships.

Today, Identity Branding features four expert instructors, including Robert Krumroy, as well as a comprehensive library of 8 books, 21 marketing mini-booklets and numerous kits designed to help agents and managers achieve the results they’ve dreamed about since starting their careers.