Meet the Experts

Bob Krumroy – CLU, ChFC, CEO & Founder


CEO and Founder of Identity Branding and, author of the industry’s leading financial and insurance industry books, and professional speaker and trainer, Robert Krumroy’s impressive financial services, sales and management career has spanned over 30 years.

Often referred to as “America’s Prospecting Coach,” Krumroy has shared his prospecting made easy model with dozens of the leading insurance and financial services firms in the country since 1999.

One of the industry’s leading professional speakers, Krumroy serves as keynote speaker, presenter or workshop leader for more than 75 groups each year. His books include: Identity Branding Revisited, Brilliant Strategies and Fatal Blunders, Please… Make ME a Little Bit Famous, It’s Not about Luck!, The Prospect Relationship Ladder, Sell the Problem, Referrals Made Easy… It’s just not that hard, and his most recent book Prospecting Made Easy … It’s just not that hard.

He has been a featured marketing columnist for the GAMA International Journal and has been published in LIMRA Market Facts, Life Insurance Selling Magazine, Round the Table Magazine, Agent Sales Journal and more.

Earlier in his career, Krumroy built and managed one of the nation’s 100 largest insurance and financial firms.

Today, Krumroy’s powerful prospecting strategies help financial services professionals around the world dramatically improve prospect access, sales, retention and recruiting.


“Bob Krumroy provides the most complete and effective suite of relationship building tools in the industry. Some others have parts of the puzzle, but Krumroy and team have it all.”

-Jeff Hughes, CEO
GAMA International

“Krumroy was our kickoff speaker. He set the stage at our annual summit and provided tremendous value to our advisors. Bob’s passion for the career of financial advising is so evident in the outstanding marketing systems he has created.”

-Edward Deutschlander
CLU,CLF, NorthStar Financial Group

““Bob was the best speaker all week. Great Info. Great Process. Great Speaking style…I wanted MORE!””

-Evan L.
Program Attendee

““Krumroy’s presentation skills are excellent, his message is just what advisors need to hear and the marketing skills he brings to the table are outstanding.”

-Tom Wilkinson

“This workshop will change the course of my career. Thank you Bob!”

-Cecilia H.
Program Attendee

“Best training workshop I’ve been to all year!”

-George K.
Program Attendee